Privacy Statement

MayfairBullion.com  are committed to safeguarding your privacy. We want you to know how we collect, use, share, and keep information about you and the choices that are available to you when you request our products or services.

In this privacy statement, we describe how MayfairBullion.com  , in its capacity as the data controller, collects, uses, shares, and keeps information about you in accordance with Regulation (the General Data Protection Regulation).

This privacy statement describes how we collect, use and keep information about you. The types of information we collect will depend on which product or service you request or use. We collect Personal Information about you from:

 

•  the application form for a delivery and storage  account and other documents you provide to us;
•  when you buy, sell or store products or services
• checks at credit reference agencies and fraud prevention agencies including personal and business records (if relevant – i.e. for large cash transactions)
• you, through the way you communicate with us and use your account (e.g., telephone numbers provided during servicing calls);
• any research, surveys or competitions you enter or respond to or any marketing offers for which you register; and

We use your Personal Information: 

 

Where it is necessary for the performance of a contract or compliance with a legal obligation (e.g., due diligence financial institutions are required to perform before approving card accounts); (ii) for our legitimate interests, such as to establish, exercise or defend legal claims, prevent fraud and/or enhance our products or services; or (iii) where we have obtained your consent, such as for marketing purposes. More specifically, we use your Personal Information to do the following:
deliver products and services, including to:

 

• process transactions for our products
• administer and manage your account, such as whether to approve individual transactions;
• communicate with you through email, SMS or any other electronic methods about your accounts, products, and services and to update you about new features and benefits attached to the products or services that you requested;
• answer questions submitted to us by you and respond to your requests;
• advertise and market products and services for MayfairBullion.com  
• present content that is personalised in accordance with your preferences;
• help determine whether you may be interested in new products or services;
• improve our products and services and conduct research and analysis, including to:
• better understand our customers, their needs, preferences and behaviours;
• produce data analytics, statistical research, and reports on an aggregated basis;
• manage fraud, operational and security risks (using automated processes and/or manual reviews) including to:
• review and approve individual transactions including those you make through digital channels;
• detect and prevent fraud or criminal activity;
• safeguard the security of your information;
• comply with laws and regulations, including to establish, exercise or defend legal claims and assist in dispute resolution;

We do not share your Personal Information with anyone.

We will analyse your Personal Information to assist in managing your account and to prevent fraud or any other unlawful activity.

We may access and use your Personal Information to prevent fraud and money laundering.

We use organisational, administrative, technical and physical security measures to safeguard your Personal Information and to help ensure that your information is processed promptly, accurately and completely.

We will keep your Personal Information only as long as we need to deliver the products and services that you requested, unless we are required to keep it for longer periods because of law, regulation, litigation or regulatory investigation purposes. For example, your Personal Information will be stored by MayfairBullion.com   for 10 years after you close your account, due to Inland Revenue requirements.When your Personal Information is no longer necessary for legal or regulatory needs, to administer your account or to deliver the products and services you have requested, we will take reasonable steps to securely destroy such information or permanently de-identify it.

We encourage you to check regularly that all Personal Information held by us is accurate and up to date. If you believe that any information we hold about you is incorrect or incomplete, you may ask us to correct or remove this information from our records.

You have the right to access, update, erase, change or correct your Personal Information.

More specifically, you have the right to:

 

• withdraw your consent for our use of your Personal Information at any time, where our processing is based on your consent;
• restrict and/or object to the use of your Personal Information;
• request a copy of your Personal Information we have about you.

Disclaimer:

 

Access to the Site, and use of its contents, is at the user’s sole discretion and risk. Whilst the Company has taken reasonable measures to ensure that the contents of the Site are accurate and up to date, it accepts no responsibility for any action taken by any person or organisation as a result, direct or otherwise, of information contained in, or accessed through, the Site, whether provided by the company and the third part.

 

The contents of the Site are provided “AS IS” and the Company makes no warranties or representations about any of those contents (including the timeliness, currency, accuracy, completeness, reliability, continued availability or fitness for any particular purpose of those contents or that the use of the Site will be error free or reliable). To the greatest extent permissible by applicable laws, the Company excludes any such warranties and representations that may otherwise be implied and excludes all liability with respect to the Site, its contents or the use any user of the Site makes of it or those contents.

 

Third party websites:

 

The Site may contain hypertext links to third party owned websites. The Company provides such links for the convenience of the users of the Site and has no control over any websites which may be accessed or available through them. The Company does not endorse, sponsor, recommend or otherwise accept any responsibility for such third party websites or their content or availability. In particular, the Company does not accept any liability for any infringement of any person’s intellectual property rights by, or liability arising out of any information or opinion contained on, any such third party website.

Use of data:

The Company will not collect any personally identifiable information about any user of the Site through their use of it unless they provide that information voluntarily through contacting the Company at info@MayfairBullion.com  The Company will use any information provided to correspond with the relevant user about the matter in connection with which they provide it and will retain it and that correspondence for its records.

The Company will not disclose that information to any third party unless legally required to do so or where necessary to address the subject matter of that correspondence, and may transfer that information to outside the European Economic Area, including to countries which have a lesser standard of data protection than those within it.

 

Cookie Policy:

 

MayfairBullion.com  wants your experience of using our website to be useful, reliable and easy to use. To help us deliver a better service we track user behaviour. We do this by placing small amounts of information on your device. This could be for example, computer or mobile phone. These small files known are known as cookies.

These pieces of information are used to improve services for you through, for example enabling a service to recognise your device so you don’t have to give the same information several times during one task. By using this website, you agree to allow cookies to be placed.

 

Site Reporting:

 

MayfairBullion.com  tracks IP addresses – not linked to personal identifiable information to assist in:

Analysing trends

 

•  Tracking each user’s movement
• Gathering broad demographic information for aggregate use.

By using the Site or submitting information to the Company by email to  info@MayfairBullion.com  , users agree to the use of information about them, and to the Company’s use of cookies, as described above